Universal, Sawhorse and Roblox execs discuss a promotional ‘Kung Fu Panda 4’ experience that helped rejuvenate animated film before ‘Inside Out 2.’ ...

Panda Backpack, a limited edition shoulder accessory in Roblox Littlest Pet Shop, is currently up for grabs. Debuting with just 25,000 copies, this backpack quickly garnered attention from avid ...

On April 29, as first reported by Digiday, Walmart launched its e-commerce test inside Roblox via a new “IRL Store” inside its pre-existing Walmart Discovered world. Roblox players loading ...

Walmart thinks it's a good idea to let kids buy IRL items inside Roblox. Teens age 13 and up can shop for goods inside virtual stores before getting products shipped to their house.