As the name suggests, these are video ads that users can opt to watch in order to receive an in-game reward, something Roblox is calling "immersive advertising." ...

Flamel.ai, the AI-powered marketing hub purpose-built for franchises and multi-location brands, has officially launched its ...

“Developers should not utilize paid advertising as a business model in their game,” say Valve’s instructions, “such as requiring players to watch or otherwise engage with advertising in ...

Here's why I believe organic marketing is a smarter and more sustainable choice and how you can leverage it immediately to make the most out of your marketing dollars.

A new report shows consumers place higher trust in AI-generated search results than paid advertising, signaling a major shift in digital marketing.

Once upon a time in Hollywood big stars would never do commercials, now ‘cringey’ ads for obscure mobile games and beauty brands are all the rage.

Valve has had a ban on these kinds of in-game ads in Steam games for the last five years at minimum, viewable on its pricing policy page.

With the growing number of social media users paying for a premium and often ad-free service, how can marketers engage these audiences?

Roblox is planning to soon introduce ads in between games to grant players rewards and it's one step closer to their already rich ecosystem.

The developer of Balatro has addressed the lack of paid extra content in the game, and why he's avoided adding it.

When Google Altered Its Ad Rules, Charities Paid the Price After the search giant welcomed more ads from small rivals like Ask.com, Google ad costs for some nonprofits ballooned.

Facebook parent Meta's META.O "Community Notes", similar to that used on Elon Musk-owned social media platform X, will not apply to paid ads when they arrive later this year, a person familiar ...