This article was written by Vyom Bhuta, Global Head of Commercial Innovation in Cognizant’s Life Sciences practice | Learn how pharma companies can adopt a data-based, omnichannel engagement ...

Why omni-channel is key for Gen Z. For Gen Z, the ideal auto-buying experience isn’t confined to one channel or the other; it’s about seamlessly integrating both online and offline elements.

“Data is and will always be a core part of our business,” Jillian Durojaiye, director of omnichannel growth at Mondelēz, said during an interview at the 2025 Sweets & Snacks Expo last month.

That’s according to Colin Zima, the CEO of Omni, a business intelligence (BI) platform that aims to help organizations simplify how they work with their data. Before co-founding Omni, Zima led ...

Strength in omni-channel capabilities has been working in Ulta Beauty, Inc.’s ULTA favor. The leading beauty retailer is benefiting from healthy traffic trends in the booming beauty space ...

Recast, a data-focused marketing analytics and forecasting platform, is on a mission to change that. By leveraging AI, the company is able to replicate the work of hundreds of manual data science ...

Omni-channel marketing not only caters to the issue of inconsistent customer experience but also proves to be effective in maintaining well integrated customer data, accelerating and augmenting ...

With its stripped-back interface and fewer built-in reports, many found GA4 a daunting proposition. The change from UA brought its own challenges, including concerns over what historic data may be ...

Dublin, Nov. 22, 2022 (GLOBE NEWSWIRE) -- The "Retail Omni-Channel Commerce Platform - Global Market Trajectory & Analytics" report has been added to ResearchAndMarkets.com's offering.Global ...

Strength in omni-channel capabilities has been working in Ulta Beauty, Inc.’s ULTA favor. The leading beauty retailer is benefiting from healthy traffic trends in the booming beauty space.