Marketing toothpaste can be a challenge for brands because even though consumers may use their product every day, few get excited about brushing their teeth. Mobile marketing, when done correctly, can ...

CPG Upstart Hello Moves Toothpaste Off Shelves With TV. By Kelly Liyakasa. Tuesday, July 7th, 2015 – 12:15 am. SHARE: ... The brand is now activating digital video and TV with video-buying platform ...

The second recall involves counterfeit Colgate brand toothpaste being sold in stores in four states. The FDA press release states that the Colgate-Palmolive company has warned that counterfeit ...

The fake toothpaste was imported from China, Mexico and Thailand and had the same color scheme and design as some of Colgate's genuine brands available in Venezuela, the Venezuelan National ...

The toothpaste category is a prime example, although this is starting to change as brands start to gain a better understanding of the opportunities in the mobile space. Marketing toothpaste can be a ...