Digital marketing strategy is a marketing strategy that lives exclusively on digital mediums such as search engines, websites or social media. As a strategy, the campaign takes specific tactics ...

Creating a solid social media marketing strategy is crucial for any business looking to thrive in today’s digital world. This ...

One example of a digital strategy could be paid media marketing. The tactics that fit within paid media marketing could include:. Running paid search ads on Google or Microsoft. Testing audiences ...

Write Down Your Goals:- The first and the most crucial step to creating a digital media marketing strategy is to write clear goals. Next, you have to determine the objectives for social media that ...

Social media marketing is a well-curated plan/tactic used to outline your social media objectives. Such objectives should position themselves in your company’s digital marketing strategies.

In fact, when people talk or write about “social media marketing” being a discipline unto itself – one requiring a unique skills set and understanding to master – all they’re really ...

Increasing sales revenue came in toward the bottom at only 25%. Todd Lebo, partner and CMO at Ascend2, told Marketing Dive, “To increase awareness of your brand on social media, your audience needs to ...

Jeremias, G. and Zhang, L. (2025) Research on Apple’s Social Media Marketing Strategies: Focus on the Improvement of the iPhone 15 Launch. Open Access Library Journal, 12, 1-22. doi: ...

At most companies, business objectives, measurement methodologies and investment are not well aligned for social marketing. That’s a key finding of a new report from Awareness, a Burlington ...

Digital marketing is different from traditional offline marketing, but it’s still marketing. And any marketing program benefits from having all of its parts working together as a whole. Rather than ...