Analytics should be holistic, though. If you rely solely on one platform’s data set—such as Google Ads or Facebook—it can be almost impossible to shape an effective campaign around this data.

The 10 coolest big data tools of 2025 so far include Databricks Lakebase, SAP Business Data Cloud and Snowflake Intelligence.

With data analytics, ... Define specific, measurable KPIs that align with the objectives of your event. These might include attendance numbers, engagement levels and conversion rates.

Some common objectives for IROs in data analytics include better understanding investors, predicting trends in the market, automating your communications, and informing your strategies.

Data analytics and machine learning can deliver real business value, but too many projects miss their mark. Here are seven mistakes to watch out for, and what to do instead. Foundry’s State of ...

Our programming spans the spectrum of data analytics, with courses ranging from foundational business to advanced methods and applications. Expand All. Collapse All. ... The objective of this course ...