Brands can now sell physical products within their virtual Roblox experiences and link real-world products with digital items in Roblox.

Roblox announced on Thursday that creators can now sell physical merchandise directly within their experiences.

Roblox has just opened an all-new store for creators to use, and that store allows real-life items to be made and sold!

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Roblox is opening up real currency payments on PC later this year to deliver developers a higher revenue share.

Roblox will start letting game creators on the platform sell their games for real money, not just Robux, check out the details here.