Walmart is the first retailer to convert its wholesale presence into a compatible e-commerce channel on Roblox, but more than 300 brands have been experimenting with its in-game advertising and ...

A dedicated Roblox fan has crafted a real-life Robux coin, and it looks impressive. The long-running multiplayer sandbox ...

On April 29, as first reported by Digiday, Walmart launched its e-commerce test inside Roblox via a new “IRL Store” inside its pre-existing Walmart Discovered world. Roblox players loading ...

Walmart's Discovered experience started out last year as a way for kids to buy virtual items for Roblox inside the game. But today, that partnership is testing out an expanded pilot program that ...

If it wasn't for a beanie in Roblox with "Forever" emblazoned on it, we would have never known any of this junk was "metaverse-tested." ...