After dominating the real-world sportswear market, Nike is ready to conquer the virtual world with the recent unveiling of their all-digital “NIKELAND” on the Roblox gaming platform. The all ...

The digital space, called "NIKELAND", allows players to outfit their avatar with special Nike products and is free for anyone to visit on Roblox. Metaverse, a buzzword in the tech industry after ...

Roblox (RBLX 3.28%) has been the metaverse darling of Wall Street since its direct listing earlier this year. ... Nike is already becoming a more tech-oriented company.

This isn’t Nike’s first partnership with Roblox. The two collaborated for Nike Air Max Day in 2019 . But this larger activation shows how the metaverse is becoming a vital part of brands ...

Nike’s digital results – in no small part due to those metaverse experiences – now represent 26% of its total Nike brand revenue. And as part of that effort, Nikeland has to date received ...

Nike Inc on Thursday revealed a virtual world modeled after its headquarters on video game platform Roblox Corp, becoming one of the first big brands to enter the "metaverse". (Sign up to our ...

Nike is making waves in Web3 and the metaverse. In November 2021, the athleisure icon unveiled a virtual experience in the online gaming platform Roblox. In December 2021, The Swoosh took a deep ...

Roblox shares slid more than 20% in early trading, as the gaming giant dialed back its forecasts for growth and first-quarter earnings showed player spending is slowing.

Roblox, which depends on in ... Roblox taps ad-tech firm PubMatic to boost sales of video ads. April 10, 2024 at 11:25 AM. ... Nike and sports car maker Lamborghini to engage its fans in the ...

(Reuters) – Nike Inc on Thursday revealed a virtual world modeled after its headquarters on video game platform Roblox Corp, becoming one of the first big brands to enter the “metaverse”.

Roblox shares slid more than 20% in early trading, as the gaming giant dialed back its forecasts for growth and first-quarter earnings showed player spending is slowing. Average daily active users ...

(Reuters) - Roblox has hired PubMatic to help ramp up sales of new video advertisements the gaming platform expects to launch later this year, the advertising tech firm said on Wednesday.