After dominating the real-world sportswear market, Nike is ready to conquer the virtual world with the recent unveiling of their all-digital “NIKELAND” on the Roblox gaming platform. The all ...

Roblox (RBLX 3.28%) has been the metaverse darling of Wall Street since its direct listing earlier this year. ... Nike is already becoming a more tech-oriented company.

The digital space, called "NIKELAND", allows players to outfit their avatar with special Nike products and is free for anyone to visit on Roblox. Metaverse, a buzzword in the tech industry after ...

This isn’t Nike’s first partnership with Roblox. The two collaborated for Nike Air Max Day in 2019 . But this larger activation shows how the metaverse is becoming a vital part of brands ...

Nike’s digital results – in no small part due to those metaverse experiences – now represent 26% of its total Nike brand revenue. And as part of that effort, Nikeland has to date received ...

It’s no surprise to see Nike partner with Roblox on a metaverse play. With more than 200 million estimated monthly active users , it’s one of the most popular games among kids and teenagers.

Roblox shares slid more than 20% in early trading, as the gaming giant dialed back its forecasts for growth and first-quarter earnings showed player spending is slowing.

Nike is making waves in Web3 and the metaverse. In November 2021, the athleisure icon unveiled a virtual experience in the online gaming platform Roblox. In December 2021, The Swoosh took a deep ...

(Reuters) - Roblox has hired PubMatic to help ramp up sales of new video advertisements the gaming platform expects to launch later this year, the advertising tech firm said on Wednesday.

Roblox shares slid more than 20% in early trading, as the gaming giant dialed back its forecasts for growth and first-quarter earnings showed player spending is slowing. Average daily active users ...

(Reuters) – Nike Inc on Thursday revealed a virtual world modeled after its headquarters on video game platform Roblox Corp, becoming one of the first big brands to enter the “metaverse”.