After dominating the real-world sportswear market, Nike is ready to conquer the virtual world with the recent unveiling of their all-digital “NIKELAND” on the Roblox gaming platform. The all ...

Roblox (RBLX 3.28%) has been the metaverse darling of Wall Street since its direct listing earlier this year. ... Nike is already becoming a more tech-oriented company.

It’s no surprise to see Nike partner with Roblox on a metaverse play. With more than 200 million estimated monthly active users , it’s one of the most popular games among kids and teenagers.

Nike claims that this will encourage users to get more active. Since Nikeland is free for anyone to visit, Nike suggests that it is an experience that can break down the issue of access, one of the ...

What Happened: Nike Inc NKE announced Thursday the creation of NIKELAND in Roblox. The place is described as a place for fans to “connect, create, share experiences and compete.” ...

Nov 18 (Reuters) - Nike Inc NKE.N on Thursday revealed a virtual world modeled after its headquarters on video game platform Roblox Corp RBLX.N, becoming one of the first big brands to enter the ...

Innovation is in the DNA of sportswear brand Nike. Here we look at how it is leveraging the very latest technology trends such as the metaverse, Web3, and NFTs to create better customer ...

Nike has teamed up with Roblox to create their virtual Nikeland world, where players can compete with friends in various mini-games and activities. Skip to main content. Sign in. Mail. 24/7 Help ...