Nike’s digital results – in no small part due to those metaverse experiences – now represent 26% of its total Nike brand revenue. And as part of that effort, Nikeland has to date received ...

(Reuters) – Nike Inc on Thursday revealed a virtual world modeled after its headquarters on video game platform Roblox Corp, becoming one of the first big brands to enter the “metaverse”.

Nike launched its own virtual world within the Roblox online video game platform. This is 'Nikeland', a space where players can interact in free sports games and use articles of the firm in their ...

Roblox shares slid more than 20% in early trading, as the gaming giant dialed back its forecasts for growth and first-quarter earnings showed player spending is slowing. Average daily active users ...

Roblox blurs lines between gaming, ... The effort is a sign of how companies are attempting to wed commerce with immersive experiences to reach tech-savvy shoppers like Gen Z. ... Nike’s first big ...

Roblox, which depends on in ... Roblox taps ad-tech firm PubMatic to boost sales of video ads. April 10, 2024 at 11:25 AM. ... Nike and sports car maker Lamborghini to engage its fans in the ...

Wootton has been at the company since 2014 and has worked with large brands and corporations including Gucci, Nike, Netflix and Disney to develop a presence in the Roblox metaverse, the company said.