Nike’s digital results – in no small part due to those metaverse experiences – now represent 26% of its total Nike brand revenue.

Roblox has named Shopify its first commerce integration partner, seeking to tie transactions closer to gaming, according to a press release. Through the deal, Shopify will pilot its Checkout solution ...

This should help clear the playing field for Roblox. Perhaps the biggest change Roblox may see in the next five years is to its bottom line. It still may not be net-profitable by that point.

Roblox shares slid more than 20% in early trading, as the gaming giant dialed back its forecasts for growth and first-quarter earnings showed player spending is slowing.

(Reuters) – Nike Inc on Thursday revealed a virtual world modeled after its headquarters on video game platform Roblox Corp, becoming one of the first big brands to enter the “metaverse”.

Central Cee Reportedly Has a Nike Tech Fleece Collaboration in the Works: Expected to drop as part of Nike's holiday 2024 line-up.

In a new trend on TikTok, users share clips of them playing Universal Roblox Theme Park, which amounts to waiting in virtual lines inside the game.

A line of dolls based on Roblox Corp's online gaming avatars violates its copyrights and trademarks, the company said in a lawsuit filed Tuesday in San Francisco federal court.

Nike launched its own virtual world within the Roblox online video game platform. This is 'Nikeland' , a space where players can interact in free sports games and use articles of the firm in their ...

(Reuters) - Roblox has hired PubMatic to help ramp up sales of new video advertisements the gaming platform expects to launch later this year, the advertising tech firm said on Wednesday.

The rest of you might be delighted to hear that Nike just launched their new Tech Fleece collection, which is said to "honour the past, respecting the heritage and craft of the timeless product ...