As a formidable force on the hardwood, Caitlin Clark's blueprint journey has been disrupted by a series of injuries. The post ...

The AJ40 launch marks the "culminating moment" for the brand's "40 Years of Greatness" campaign, said Sargent. "The strategy on this one was making sure that we're positioning the shoe for the next ...

As the UEFA European Women’s Championship unfolds, we take a look at the top international players driving the brand value of ...

Joel Embiid's Skechers deal could disrupt the sneaker world—here’s why it’s a game-changing move for the NBA and the brand.

Alabama Football Wide Receiver Ryan Williams became just the second college football player to sign a deal with Nike in the ...

Hornets rookie Liam McNeeley has reportedly agreed to sign a multiyear shoe and apparel endorsement contract with Nike.

Explore the financial journeys of Serena and Venus Williams in 2025, comparing their net worth, endorsements, career earnings ...

Discover how Roger Federer became a billionaire through strategic business deals, endorsements, and brand building. Learn ...

Nike’s fading moat, weak innovation, and revenue headwinds raise concerns despite signs of a turnaround. Find out why NKE ...

Because the proposal was rejected, Ohio’s student-athletes remain unable to sign endorsement deals without losing their amateur status. Ryan Holmes is a student at Centennial High School.

Caitlin Clark took a lighthearted dig at Under Armour athlete and WNBA All-Star rival, Kelsey Plum. The LA Sparks guard shared photographs from her time at the All-Star weekend on Instagram.