The shoes start out black, but a rainbow’s worth of color is revealed the more you wear it. After you wear it enough, Nike’s ...

Jordan Brand is bringing back the Mystic Voodoo aesthetic with the Zion Williamson × Air Jordan 1 Low OG “Voodoo Alternate”.

Michael Jordan's legendary “Banned” Air Jordan 1 returns in Summer 2026—this time as a low with the iconic red X. Michael ...

Hall's signing signals the arrival of a new era, led by athletes who do not just play the game - they elevate it. Hall is the top-ranked recruit in high school girls' basketball for the Class of 2026.

When it comes to sneakers, the word “hype” usually refers to popularity, prestige, scarcity, and design that straddles the ...

The AJ40 launch marks the "culminating moment" for the brand's "40 Years of Greatness" campaign, said Sargent. "The strategy on this one was making sure that we're positioning the shoe for the next ...

Michael Jordan: The Most Iconic Boxer of All Time originally appeared on Athlon Sports.

The Soul of a Sole The connection between athletes and their footwear has always extended beyond the field. Cleats and sneakers declare identity, reflect herita ...

Nike reported better-than-expected fiscal fourth-quarter earnings and revenue. The company expects tariffs will cost it $1 billion in the current fiscal year before price increases and supply ...

The dynamic world of athletic apparel is marked by two titans vying for dominance: NIKE Inc.NKE, the undisputed global sportswear giant, and lululemon athletica inc. LULU, the sleek disruptor ...

The first Tm:rw store, filled with unusual, technologically advanced products across a spectrum of categories, opens next ...

Auburn head coach Hugh Freeze took his turn at the podium in Atlanta for SEC Media Days to preview the 2025 college football ...