The Super Bowl always becomes the most-watched TV event of the year, by far. This year's could end up being the most-watcher ...

Nielsen will develop a data pipeline to track the effectiveness of ad campaigns on JioHotstar properties, using its audience ...

Paramount Global has struck a deal with Nielsen Media Research for access to the measurement company’s data and analytics products. The deal comes several months after Paramount dropped Nielsen at the ...

JioStar’s Ishan Chatterjee along with Nielsen’s Arnaud Frade and Hemant Kewalya, share their insights on how this partnership will reshape digital ad measurement and accountability ...