Nielsen and TransUnion have expanded their relationship to improve accessibility to advanced audiences. This enhanced integration allows advanced audiences created within TransUnion’s TruAudience ...

It's being touted as "a new integration that will enhance audience measurement capabilities and increase accessibility to Advanced Audiences." That's the result of an expanded relationship between ...

The results of a comprehensive Future survey are in, and they show the use of AI tools is rising across the board.

Under this engagement, Nielsen will deploy advanced tools such as Nielsen ONE Ads (erstwhile Nielsen’s DAR – Digital Ad ...

Nielsen, a global leader in audience measurement, data and analytics, and TransUnion (NYSE: TRU) have expanded their relationship to improve accessibility to advanced audiences. This enhanced ...

Syracuse University is home to the only data repository in the nation dedicated to the archiving, storage and sharing of ...

Researchers who have been given access to Google's new AI "co-scientist" tool are enthusiastic about its potential, but it ...

Market research agency Nielsen has collaborated with JioHotstar, the digital platform of the Reliance-Disney joint venture ...

YouTube keeps rising in usage - now representing 11.1% of all total TV viewing time, according to Nielsen metrics.

Now in its second year, the event for customer-obsessed product teams, hosted by Dovetail, will feature industry leaders from Microsoft AI, Atlassian, OpenAI, and more as they discuss the latest ...

Paramount and Nielsen ended a four-month standoff Monday with a renewed contract that will allow the media giant access to audience ratings including viewership information from cable, broadcast and ...

Yeasts and filamentous fungi are extensively used as model organisms for eukaryotic genetic research, including cell cycle regulation, chromatin structure, genetic recombination and gene regulation.