Nielsen, the ratings company, says it has a way to track what TV shows are trending on Twitter and Facebook, which will give producers and advertisers a better way to measure audiences.

Nielsen eyes online viewers The major broadcast and cable nets should take a big step forward in monetizing Internet viewing of full-length programs this fall. Plus Icon Film Plus Icon TV ...

Nielsen, the specialist in audience measurement, data and analytics, has appointed Richard Pacheco as head of global ...

Our TV viewing habits have migrated to online platforms like Netflix, Hulu, and network websites. Unfortunately Nielsen, the organization that measures TV viewership (among other things), has been ...

Nielsen put out its latest figures on the state of the advertising market this morning, and Internet advertising continues to be the fastest-growing medium, but it remains a small player. Global ...

Nielsen Online Basket View insights are slated to be available to CPG manufacturers in third quarter 2011, Nielsen said, noting that it plans to measure approximately 30% of all online U.S. ...

Advertisers Push Nielsen To Count Online Viewers Commercial TV has one central objective: to make money. The popularity of programs is closely monitored so advertising prices can be set.

Manish Bhatia--a key player inside Nielsen's organization who most recently was president of global services and U.S. sales for Nielsen Online--has been named president of advanced digital ...

Nielsen Online will offer measurement capabilities enabling clients to make informed business decisions about their digital strategies, including Internet media and market research products; ...