Discover how Designated Market Areas (DMAs) shape TV industry strategies for both advertisers and broadcasters.

YouTube ( GOOG) took the lead in Nielsen’s February 2025 Media Distributor Gauge, gaining 2% over January to capture 11.6% of time spent watching TV across the month. This marks YouTube’s best share ...

While Nielsen is facing challenges in national audience measurement from new rivals that base their viewership information on ...

Nielsen, a global leader in audience measurement, data, and analytics, has today released its 2025 global media planning ...

Nielsen’s 2025 global media planning report identifies three trends that are reshaping how brands connect with audiences. The ...

Nielsen's report on 2025 media convergence trends advises integrating traditional and digital media, optimizing retail media ...

The deal will see Cox Media continue to use Nielsen’s measurement and advertising ... Fox and NBC that transmit across nine ...

Nielsen's report features some nuggets, like grandparents choosing soap dramas over TikTok. Could've told you that.

YouTube's TV viewership continues to grow, partly thanks to viewers 50 and older, per Nielsen data. Adults 65 and up nearly doubled their YouTube viewing on TV over the last two years. Traditional ...

Nielsen Mobile is an independent provider of syndicated consumer research to the telecoms and mobile media markets. The brand focuses exclusively on tracking the behavior, attitudes and experiences of ...

Global CEO of Nielsen, Karthik Rao, discusses plans to strengthen company's presence in India and drive global growth.

Nielsen’s “3-minute ... operated radio stations in multiple markets. Previously the Executive Vice President of Content and Programming for Cumulus Media and Westwood One, today he works ...