PPM results from Nielsen show overall growth in radio listenership due to a much-awaited methodology change, according to a ...

Nielsen Marketing Cloud is a comprehensive data and technology solution that powers data-driven advertising and provides real-time insight into audiences. The platform enables clients to manage every ...

Join Nielsen's Matt Devitt for a lively podcast discussion on changing audience viewing behaviors and more.

Through this collaboration, NMC is able to extend its already extensive industry footprint to enable even greater access to our audience segments built on the industry’s most trusted data and most ...

The game averaged 127.7 million viewers across Fox, Fox Deportes, Telemundo and streaming services, according to Nielsen. On ...

Total TV viewing climbed 5% month-over-month in January, boosted by NFL and NCAA football, scripted dramas and news programming, according to Nielsen’s latest Gauge report. The NFL’s AFC ...

According to Nielsen’s new Big Data + Panel “Reach” methodology, Super Bowl LIX reached a record 191.1 million unique viewers who watched the game for at least 1 minute. As previously ...

Through this collaboration, NielsenIQ and Optia Data customers benefit from powerful data harmonization and automation, enabling them to effortlessly combine reports, create bespo ...

According to Nielsen, in-car listening constitutes the majority of away-from-home radio usage, with weekends leading at 79% ...

The Mumbai office spans 1,50,000 sq. ft., while the Bengaluru facility covers 1,36,000 sq. ft., accommodating up to 1,500 ...

New Delhi: Nielsen, a media audience measurement firm, has inaugurated its new offices in Mumbai and Bengaluru to expand ...