The Nielsen Co. said Monday that it has agreed to acquire the remaining 42% stake in BuzzMetrics, which tracks and analyzes online consumer-generated media, that it doesn't already own.

The newly formed Nielsen BuzzMetrics boasts a client list including Canon, Comcast, Ford, General Motors, HBO, Kraft, Microsoft, Nokia, P&G, Showtime, Sony, Target, and Toyota, 14 of the top 15 ...

In the run-up to this week's Consumer Electronics Show in Las Vegas, a 20% increase in CES-related discussion has registered on newsgroups, blogs and message boards compared with the same period a ...

Nielsen Co., which owns 58% of BuzzMetrics, Monday said it agreed to acquire the remaining shares of the word-of-mouth media tracking firm, which will be merged with online measurement firm ...

VNU said that it would own 50.1% of BuzzMetrics and that the company would operate under the trade name Nielsen BuzzMetrics. Advertisement. More to Read .

Nielsen is changing the way it measures TV shows to reflect new technologies and expanding beyond TV audience measurement into streaming video, ... Nielsen also this year acquired BuzzMetrics, ...

Using Nielsen BuzzMetrics’ Internet-tracking technology, Diabetes*Buzz reviews consumer-generated messages on the Internet to provide critical insights into attitudes, ...

Razorfish VP Shiv Singh tells us ad agencies like his pay brand monitoring firms like Motive Quest, Visible Technologies and Nielsen Buzzmetrics anywhere from $5,000 to $40,000 a year for insight ...

When separate data streams are combined, the whole is greater than the sum of its parts. That’s the principle Nielsen Health is banking on. By integrating several of Nielsen’s most well-known ...

Max Kalehoff , former vice president of marketing of Nielsen BuzzMetrics, as vice president of marketing of Clickable, a Web service for creating and managing online advertising.

Companies such as Cymfony and BuzzMetrics use software to cull consumer intelligence from the Internet.