Children form their sense of identity early, and toys play a surprisingly powerful role in that process. While children with ...

Following the critical and commercial success of Margot Robbie‘s live-action Barbie movie, Mattel Studios is planning another Barbie movie, based on its iconic toy doll line. However, this time, the ...

EXCLUSIVE: Two years after the record-setting release of Barbie, the feminist live-action take on Mattel’s iconic doll that ...

Barbie has done many things since she first appeared in 1959 . She's been an astronaut, a doctor, a president and even a palaeontologist. Now, in ...

Animal figurine company Sylvanian Families filed a lawsuit in April against a TikTok account that creates dramatic stories ...

Price increases on things like baby gear and home goods at Walmart reflect broader trends following President Donald Trump’s ...

The project will be the first theatrically released animated “Barbie” film after years of straight-to-video animated movies.

Glinda and Elphaba are the stars of Mattel's new dolls—but the new toys also tease just how 'For Good' will adapt the musical ...

It’s early days on the project as A2R2 is on the hunt for a “visionary female director” to breathe life into Sindy’s story, ...

Mattel’s iconic Barbie franchise captured a new legion of fans with the global powerhouse Barbie film from Greta Gerwig and Margot Robbie, and now we know when the franchise is set to return to the ...

Mattel Studios is teaming up with Illumination for the first-ever animated “Barbie” film to hit theaters, marking a fresh ...

Designed in partnership with the global type 1 diabetes not-for-profit Breakthrough T1D, Mattel launched its first-ever ...