News

The Nielsen Co., continuing its push into the mobile measurement market, Wednesday reached an agreement to acquire telecom consumer research source Telephia Inc. By Alex Woodson, The Associated ...
The Nielsen Co. has agreed to acquire IAG Research, whose clients include many entertainment industry players, for $225 million in cash in the latest move to beef up its ability to gauge how well ...
Research firm Nielsen/NetRatings will launch a service tracking how consumers use financial Web sites--the first of a series of efforts to focus on specialized industries. On Monday, the company ...
What about Special Collections in the new Neilson? “The entire south wing of the library is dedicated to Special Collections. In the Reading Room on the third floor, people will have access to the ...
Nielsen is splitting off a portion of its business and creating a new company that will be based in Chicago, the city where Arthur Nielsen founded the research giant nearly a century ago. Nielsen ...
Nielsen's five-month search for someone to buy its movie research arm National Research Group ... In 2002, after VNU acquired Nielsen Media Research, it integrated NRG into Nielsen.
Nielsen/NetRatings, which measures traffic to Web sites, said Wednesday that it will introduce a new global research panel to size up the habits of Web surfers in greater detail, in a move to ...
Nielsen Co. US, a media and marketing research and data company, agreed to pay $570,000 in back wages to nearly 1,000 applicants following allegations of discrimination in the company’s hiring ...
Nielsen Co., whose audience ratings drive television advertising prices, agreed to buy closely held IAG Research for $225 million in cash to expand its TV data for advertisers and media companies.
Nielsen plans to use SuperData to strengthen its Nielsen Games and Nielsen Esports , which provide research and analysis on the gaming industry. The acquisition comes as global spending on games ...
Nielsen Esports also will release research on the global fanbase throughout the year, spanning the U.S., U.K., Germany, France, Japan, South Korea and China in 2017.