The Desk on MSN6d
Paramount Global ends standoff with Nielsen
Months after its prior contract expired, Paramount and Nielsen are working together once again. This article, Paramount ...
Paramount Global, Nielsen sign new partnership, ending dispute
Media giant Paramount Global and Nielsen have signed a new deal that would see the research firm provide measurement and ...
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Nielsen exclusive report: inclusive, digital content drives Black audiences from reach to conversion
Engaging Black audiences: How brands impact, grow and win with inclusion. As Black consumers continue to be digital ...
The Desk on MSN12d
Cox Media renews measurement agreement with Nielsen
Cox Media Group has renewed its partnership with Nielsen Media Research, the companies announced on Monday. This article, Cox ...
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Nielsen & Edison: News/Talk, Adult Contemporary Ruled Q4 Radio
New data from Nielsen and Edison Research's The Record highlights the continued strength of audio in the US media landscape ...
NielsenIQ Levels Up Market Research With Expanded Omnishopper Panel, Capturing 8 Billion Consumer Purchases
Enhanced capabilities aim to deliver greater insights into consumer behavior and to empower brands and retailers with faster, ...
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Paramount and Nielsen sign multi-year measurement and analytics deal across Paramount’s leading broadcast, cable and streaming platforms
Paramount Global and Nielsen, a global leader in audience measurement, data and analytics, have signed a new, multi-year deal, effective immediately. The partnership includes measurement for all ...
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Paramount, Nielsen Reach New Deal After Dispute Over Fees
Paramount and Nielsen ended a four-month standoff Monday with a renewed contract that will allow the media giant access to audience ratings including viewership information from cable, broadcast and ...