A/B and multivariate testing help to put your website’s variables to work, with various text boxes, images, and call-to-actions capable of being tested among different audiences simultaneously. Where ...

Once you become immersed in testing your website it’s not hard to get caught in a matrix of never ending variables and what if scenarios. While there are many advanced tools that can help ...

Partner Content At a time when email volume has increased by almost 25 percent year over year, you simply can’t afford to not be testing and determining what will make your customers click.

Multivariate testing, on the other hand, is like running many A/B tests concurrently, where there are multiple elements being tested at the same time. For example, two alternate product images, plus ...

Takeaway: When you have low traffic, A/B-testing works way better, because multivariate tests require a lot of traffic to return viable results. 2. Overall Design vs. Individual Elements. Source: Pro ...

Learn how A/B testing and multivariate testing impact SEO and 8 tips to improve your tests and processes to maximize your site's SEO performance.

Mobile multivariate testing, on the other hand, is like running many A/B tests concurrently, where there are multiple elements being tested at the same time. Case in point: two alternate product ...

A/B testing is a way to compare two versions of something to figure out which performs better. While it’s most often associated with websites and apps, the method is almost 100 years old and it ...

New solution provides real time, image based content optimisation to increase click-through rates and maximise email revenue Data solutions provider Return Path today announced a new Multivariate ...