According to a study published in JAMA Network Open, 70% of U.S. adults would conduct a home test for suspected COVID-19.

Seventy percent of U.S. adults would conduct a home test for suspected COVID-19, according to a study published online June ...

It is never easy to know what will work with a social media post, a blog title or a set up of a website. So you sould always test. Here we explain AB testing and Multivariate testing. #marketing # ...

Behind A/B testing lies a strategic approach that is reshaping how modern products are designed, refined and launched.

This study addresses the challenges inherent in building use type classification, particularly focusing on the issue of class imbalance in the training datasets for machine learning classifiers. We ...

Interest in multivariate testing (MVT) is now growing at an accelerating rate, with many organisations announcing firm intentions in this area. While three years ago, MVT was new to the UK market and ...

Hypothesis tests are used to compare and show the efficiency of drugs. However, usual tests do not perform properly whenever the number of variables is greater than, or of the same order of magnitude ...

DCO has been around for a long time, but it’s still popular with marketers. And although upcoming signal loss may challenge all the ways advertisers can optimize their ads, creative remains a key ...