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Lady Gaga’s signature bar order is going viral this summer, prompting fans across the world to sip on the chic European drink ...
ET: On July 9, Red Bull’s Formula 1 team principal Christian Horner was fired. His removal followed a tough year for the team ...
Though usually safe for healthy people, energy drinks can pose serious risks for those with heart conditions or sensitivity ...
A recent study suggests that an ingredient in energy drinks may actually cause cancer cells to grow quickly. Everything to know, and what that means for you.
Energy drinks are increasingly styled not as edgy or dangerous but as wellness products. As STAT reports, Alani Nu, for example, is marketed “as the nectar that fuels today’s effortlessly ...
Social media has catalyzed the brand's growth: Alani Nu's U.S. sales jumped 69% in the fourth quarter from a year earlier.
Once synonymous with the energy drink industry, Red Bull GmbH and Monster Beverage Corp. are losing market share in an industrywide shift toward health and wellness, where their high-octane ...
The energy drink market is undergoing a significant transformation as consumers prioritize health. Red Bull and Monster face rising competition from new brands offering 'better-for-you' and sugar ...
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