Kevin Harvick predicts an energy drink rivalry in NASCAR, echoing past Budweiser-Miller feuds with SVG's success.

Energy drinks are big business. Marketed as quick fixes for fatigue and performance dips, energy drinks are especially popular among young people, athletes, sports enthusiasts, and so-called "weekend ...

A Grand Rapids woman is suing the makers of Monster Energy after she allegedly found a dead mouse in the bottom of her can ...

The new line is debuting in three fruity flavors, which fans will only be able to buy at one retailer (for now, anyway).

What would you do if your drink came with a surprise inside? Imagine this: You grab your favorite canned drink, pop it open, ...

Back in 2023, a line of hard malt beverages based on popular Monster Energy flavors called “The Beast Unleashed” hit shelves for the first time. A year later, the family expanded with the “Nasty Beast ...

These forgotten soft drinks—from Crystal Pepsi to Wintergreen soda—defined a generation, then vanished. Relive their fizzy ...

A holding company, linked to Hilton Schlosberg and Rodney Sacks, paid $19.2 million for the Rite Aid-owned brand and a ...

Richard Hall, chair of FoodBev Media, revisits the world’s top soft drinks brands a decade on, and uncovers a range of dramatic shifts in global brand power.

They have a really high cost to the body.” While once it was the likes of Monster and Red Bull which has 32mg caffeine per ...

This year’s State of the Industry report on energy drinks highlights that health and wellness trends continue to be factors ...