But recently, I’ve noticed a weird trend: mobile games that are set entirely inside of a simulated mobile device. In other words, phone games where playing them feels like being on your phone.

Koji Ise, lead UI designer on hit 2024 JRPG Metaphor: ReFantazio, joined Atlus in 2018 after spending a while working on website design in the advertisement space, as he explained at a GDC 2025 talk.

Game UI Database’s Edd Coates gives his tips to developers looking to gain player trust, avoid manipulative dark patterns, and distinguish their F2P mobile game.

Ferret-UI, announced by Apple researchers, is a generative AI system designed to recognize the screens of mobile apps on smartphones.