AppLovin is transforming into a pure-play software company, leveraging its AI-driven AXON platform. Check out why I'm ...

Discover how mobile-first marketing platforms like Ahrefs empower Android app growth by enhancing discoverability, tracking keyword shifts, and more!

Mobile video ad clicks surge to 80% as accidental interactions drive inflated engagement metrics, challenging app marketers.

AppLovin's AI-powered platform and strong growth offer a potential 43.4% upside in mobile advertising. Read an analysis of APP stock here.

Apple's Phone app is finally getting a major glow-up. If you've ever been stuck on hold with customer service, you'll appreciate one of the biggest changes coming with iOS 26.

Mobile app advertising platform AppLovin (NASDAQ: APP) exceeded the market’s revenue expectations in Q1 CY2025, but sales rose 40.3% year on year to $1.48 billion. Its non-GAAP EPS of $2.38 per ...

Apple's global ‌App Store‌ ecosystem supported an estimated $1.3 trillion in billings and sales across 2024, and for 90 percent of those sales, developers did not pay a commission to Apple.

Best Western has rolled out AR-enabled posters promoting the upcoming Disney Channel movie Zapped in the lobbies of more than 2,200 hotels in North America. Visitors can scan the life-size displays of ...

Don't just jump into the B2B mobile app market with a concept and a wish; perform a competitive analysis first. Learn how and why to do so.

AppLovin (APP) is making a name for itself in mobile advertising. In fact, the company is going all in. The digital advertiser’s flagship AI platform, AXON, enables auctions at a vast scale and ...

Singular released the 2025 return on investment (ROI) Index, a comprehensive data-driven ranking of mobile advertising performance.

Adding to this, Taneja mentions that mobile targeting technology has certainly enhanced OOH advertising by enabling precise campaigns with location targeting.