Mobile apps are mainstream, and revenue potential generated from in-app advertising is determined by several variables. As with any digital advertising medium, the revenue potential fluctuates ...

Advertising in mobile apps reached $336 billion globally in 2022, according to Data.ai’s latest annual report on the state of app revenue.

Marketers today are operating in an outcome-obsessed world. For mobile app marketers, especially, the smallest screen in the ...

Navigating mobile strategy for your business can be tricky, but not impossible. Here's how to navigate which mobile app strategy is right for you.

How can you use artificial intelligence and machine learning for mobile app marketing? Learn how to collect and analyse data to turn into life-long customers now.

Automattic, the parent company of WordPress.com, has acquired Poster, the popular iOS WordPress client. Its sole developer, Tom Witkin, will join the WordPress mobile team. Poster, which launched ...

Lynchburg, Va., WSET --Think of it as an Amber Alert-but for pets.Fur Alert is an app. It's brand new and developed by a Virginia Tech grad after his own dogs were lost.Cory Donovan remembers the ...

Eighty-one percent browse the internet. Sixty-eight percent use apps and 48% watch videos on their phones. Here’s why mobile apps the best solution for small biz advertising: ...

Smart posters and mobile marketing account for over half of the shipments to date of NFC (near-field communication) tags and are expected to be the fastest growing use segment, accounting for 70 ...