Sun Microsystems Inc., the world’s third-largest maker of server computers, said Thursday that it will change its ticker on the Nasdaq stock market to JAVA from SUNW effective Monday. The new ...

JAVA will succeed mainly because market decision makers don't consider technology details important and make their decisions largely on their perceptions of other people's perceptions.

Sun Microsystems CEO Jonathan Schwartz announced in a blog entry today that Sun will be changing its ticker symbol on the NASDAQ from SUNW to JAVA. Schwartz cites the high visibility of the Java ...

Sun Microsystems, which has built most of its company around the Java programming language brand since it was introduced in April 1995, announced Aug. 23 that it will change its NASDAQ stock ...