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During a recent panel discussion, marketing leaders shared how emotion, immersion, and AI are transforming customer ...
July is the marketer’s halftime. Whether you’re tracking toward your KPIs or feeling the slump of slow summer conversions, ...
Ditching ActiveCampaign? Discover 2025’s top alternatives with expert picks, real user insights, and tools that actually work for you.
Linkby connects brands with publisher content that advertisers pay for based on reader engagement. The startup raised $15 ...
Research from full-funnel programmatic partner Tangoo reveals that social media and streaming TV are the most effective ...
Shopify-powered brands can no longer afford to approach marketing in silos, especially with changing consumer habits and a growing demand for cohesive shopping experiences. In 2025, successful ...
If you're in the early stages of building a business, my advice is simple: start where it counts. Let your marketing efforts be shaped by outcomes, not assumptions.
AI enhances every marketing funnel stage, from predictive analytics in audience discovery to AI-driven retention strategies.
A full-funnel marketing approach requires taking all the activities that nurture a prospect and aligning those activities to the appropriate funnel phase.
Creators can be a full-funnel marketing tactic, Snap study finds Conducted with OMG, the research touts Snapchat’s creator ecosystem at a time when TikTok’s future in the U.S. remains undetermined.
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