Research and insights have been integral to Afterpay’s meteoric rise. At XM Live: Succeeding in the Age of Experience Transformation, Afterpay’s Head of Product Research Daniel Camilleri ...

The Focus Group Research Method. A focus group is a common qualitative research technique used by companies for marketing purposes. ... product, related images, slogans, ...

Unscientific Methods in Business Research. ... if you try to test the market acceptance of a new product by emailing a survey to your customer list and analyzing the surveys that come back, ...

The Graduate Certificate in Applications of Mixed Methods Research is an online, five course program designed to prepare you to become a certified expert in the mixed methods research approach. Add ...

Pew Research Center is committed to meeting the highest methodological standards — and to exploring the newest frontiers of research. Learn more about the methods the Center uses to conduct objective, ...