Qualitative and quantitative research can stand on its own merits, but also, and often, they can work in tandem to help with the research process. Advertisement Article continues below this ad ...

Elevating qualitative research in policy discussions. Despite these demonstrated benefits, quantitative methods continue to dominate social policy research. Qualitative research is too often dismissed ...

This course will demonstrate how qualitative research can be used to address particular trial design and conduct issues, enhance understanding of how qualitative methods can be integrated at various ...

Data collection services business Norstat has acquired business-to-business (B2B) and business-to-consumer sample firm Sample ...

Data collection services business Norstat has acquired business-to-business (B2B) and business-to-consumer sample firm Sample ...

A new book offers a valuable discussion of the double bind in which many researchers and lab technicians find themselves: ...

Research from Microsoft offers clues about why so many employees are now dissatisfied with their jobs. Here's what leaders ...

Learn what a negative HIV test means, why the window period matters, and when you should consider retesting. Essential health ...

Large language models (LLMs), such as the model underpinning the functioning of the well-known conversational platform ...

In previous posts I shared here and elsewhere, I discussed both qualitative research and quantitative research and in this post, I talk about mixed methods research. I also created an illustrative ...

Understanding consumers has come a long way since the standardised consumer market research of the '90s. Gone are the days of ...

Referencing efficiency: AI tools can automate the compilation and validation of citations, ranging from in-text referencing ...