Meta Platforms has appointed Shengjia Zhao, co-creator of ChatGPT, as chief scientist of its Superintelligence Lab, CEO Mark ...

Bayesian optimizations apparently build better slabs Social media giant Meta has created an AI model to come up with new ...

This initiative complements Meta’s broader efforts to reduce the carbon impact of concrete throughout its data center ...

If your paid campaigns are hitting performance ceilings, the fix may not be in your ad account, but your website.

Meta advertisers have heard a lot about Advantage+ this year. Advantage+ is not a new streaming service, despite the “plus.” And it’s not a healthcare plan, though it sounds like one. It’s Meta’s ...

Meta announced updates to its ad system, focusing on better attribution and optimization. Key changes: New “Conversion Value Rules” for customized audience targeting.

But Meta will use AI and performance data to determine who the right audience is. If you would like to provide input, advertisers have two options: Audience controls.

New Reporting Provides Contextual Measurement Beyond Industry Brand Safety and Suitability Categories Aligned to IAS's First-to-Market Optimization Solution for Meta NEW YORK, June 18, 2025 ...