Meta has partnered with Ignite Visibility to present a comprehensive webinar on the Meta Conversion API (CAPI) Gateway. The recent enhancements to CAPI have made server-side tracking more ...

Call Yahoo one of the converted. Yahoo DSP launched a new Conversions API (CAPI) product, following in the footsteps of Meta and other platforms such as Snap, TikTok and Pinterest with their own CAPI ...

Meta has been nudging advertisers to enable its conversions API (CAPI) since 2020, back when Meta was still called Facebook and Apple first announced plans to release its AppTrackingTransparency ...

The rollout of the API comes as Meta looks to maintain a lead in the fiercely competitive open model space. While Llama models have racked up more than a billion downloads to date, according to ...

Meta is encouraging advertisers to integrate Google Analytics 4 with its ad platform, offering early access to ad-system updates that show a boost in conversions.

LGBTQ+ rights watchdog GLAAD reported this week that Facebook and Instagram parent company Meta’s new AI is recommending so-called “conversion therapy” to users. The organization told Axios ...

Meta research paper shows how to improve landing page conversion rates and offers a free evaluation scorecard to help improve them SEJ STAFF Roger Montti April 26, 2022 ...