These days, people’s social media posts — not just what they write, even their images — are increasingly being used by companies for and with their AI systems, whether they realize it or not.

How to create a social media strategy with big data. The most successful social media strategies match what your customers and the outside world are telling you. Here’s a step-by-step guide to ...

An icon in the shape of a lightning bolt. Impact Link. ... which is Kroger's data science arm, build out their media strategy and share out that data using Snowflake," said DeAragon.

Social media data is a gold mine of valuable insights that can guide strategies, bolster customer relations and inform competitive analysis. In this context, ...