The resource outlines standard gaming ad formats across media types like digital, video and audio and explains the must-have ...

Measurement has always been the backbone of advertising, but the rules have changed. Signal loss, the expansion of new types of media channels, and stricter privacy regulations have rendered ...

Ad Net Zero (ANZ) has published the first iteration of its Global Media Sustainability Framework — a series of voluntary industry standards to improve consistent, comparable measurement of greenhouse ...

The new Holistic Value Measurement framework is detailed in the Institute's Evaluating OCIOS & Solutions Providers report, published today. The full report is available to all Members of the ...

Each of these stages requires a nuanced approach, with a focus on both immediate benefits and long-term value to comprehensively assess the ROI of DA investments. The PROFIT Framework ...

The framework builds on Vectara’s previous contributions to the open-source AI community, including its Hughes Hallucination Evaluation Model (HHEM), which has been downloaded over 3.5 million ...

Vistra Corp. is a leader in skills-based hiring, retention and internal mobility practices. To take their efforts to the next level, Carrie Kirby and Annette Underwood have led the charge to ...

Their paper, posted to the arXiv preprint server, introduces OVGNet, a unified visual-linguistic framework that could enable open-vocabulary learning, which could in turn allow robots to grasp ...

WPP's GroupM on July 19 announced a global carbon measurement framework that it will use to measure and reduce ad-based carbon emissions, according to a press release. The framework seeks to break ...

Tesco Media is extending its retail media offering with a new measurement framework, which it claims will demonstrate the full-funnel impact of campaigns. The new framework, announced at the Tesco ...