The resource outlines standard gaming ad formats across media types like digital, video and audio and explains the must-have ...

Walled gardens, blind spots and data limitations in an ever-changing ecosystem mean we must rethink our approach to measurement. Change and disruption are challenging all industries from multiple ...

Measurement has always been the backbone of advertising, but the rules have changed. Signal loss, the expansion of new types of media channels, and stricter privacy regulations have rendered ...

iSpot was one of the measurement vendors that answered a request for proposals last year from NBCUniversal, a unit of Comcast Corp., to help the company build a new measurement framework.

Ad Net Zero (ANZ) has published the first iteration of its Global Media Sustainability Framework — a series of voluntary industry standards to improve consistent, comparable measurement of greenhouse ...

The framework addresses the complex circumstances of these individuals and is intended to serve as a guide for future measure development and NQF-endorsement decisions pertaining to measures that ...

The national Social Value Standard has launched a new social value measurement framework, which hopes to revolutionise the way organisations are able to measure the impact of their actions.