Carrying value is an accounting measure of value, where the value of an asset or a company is based on the figures in the company's balance sheet.

Now political strategist and pollster Chris Bruni-Lowe claims to have cracked the formula for creating the perfect slogan. He has analysed 20,000 campaign messages from around the world to come up ...

You might not even think of it as writing, but it requires absolute precision, not only in word choice but also in punctuation ... the instructions for preparing an ingredient. Another great example ...