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Macroeconomic data points towards a slowdown in consumption, but the optimism of the great Indian middle class is far from ...

A new investment scam, C42D, is rapidly gaining traction in South Africa, promising easy income through supposedly legitimate ...

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A study published in the Journal of Marketing sheds light on the complex dynamics of authenticity in influencer marketing, revealing critical insights for brands, influencers, and marketing agencies.

Category Growth Officer and CMO for International Foods Mustafa Shamseldin uses an end-to-end look at how the CPG giant’s ...