By E.N. Yaw YEBOAH“A strategy is not a document. It’s a decision.” — Mark Pollard, Strategist & Founder of Sweathead.In Ghana’s advertising and marketing circles, “strategy” is often treated as the ...

Mathias Noschis from Alphapanda explored how effective series marketing relies on familiarity, audience insight and platform-specific, evolving strategies ...

Establishing a straightforward marketing strategy to track, measure, and optimize results to achieve reliable, repeatable success.

To successfully integrate generative AI (gen AI) in marketing, companies need to balance automation, customization, and human oversight. As such, they should follow a few steps. First, determine ...

Discover the best marketing strategy templates for ClickUp, Asana, Notion, monday.com, Google Sheets, Excel, and more.

A good digital marketing strategy can help businesses increase their online visibility by sharing content with a wider audience than they might reach through traditional channels.

Ready to optimize your marketing with an AI marketing strategy? Best AI practices, examples, and tools for success.

Airbnb announced its newest marketing strategy geared towards bringing in new customers by offering unique experiences as it expands beyond its core business of vacation rentals, the company said ...

Veteran marketer Marisa Thalberg discusses the SeaWorld campaign’s strategic marketing goals and target geographies; lessons learned from previous gigs; and her experience marketing during pandemic ...

Companies that make the decision to put marketing at the core of their growth strategy outperform the competition, according to McKinsey research. Specifically, both B2C and B2B companies who view ...