Find out if this unified Shopify marketing engine delivers true scale, faster ROI, and the data control serious brands crave ...

I regret to say it’s still only athletes who should give a whoop about Whoop. The tragedy of a niche product is if it sees ...

ZEE5 is making a bold bet on its multilingual roots as the Indian streaming giant undergoes a major brand refresh and strategic pivot.

California just launched the " Outdoors for All Strategy," which aims to make the state's natural spaces more accessible, more welcoming and less expensive.

Ulta Beauty’s latest results suggest that, even in a turbulent economy, shoppers continue to prioritize beauty—especially when it’s served with innovation, exclusivity, and well-timed ...

Learn how to build a B2B content marketing strategy that drives demand, aligns teams, and delivers ROI. A complete guide for enterprise marketers.

Google will begin charging app developers and businesses who host Google Maps APIs on their website if they exceed 25,000 visits a day. In its blog post announcing the changes, Google said no site ...

The Suntory brand is attempting to expand its consumer base and versatility by promoting Jim Beam Black and building off of its 2024 marketing strategy.

To successfully integrate generative AI (gen AI) in marketing, companies need to balance automation, customization, and human oversight. As such, they should follow a few steps. First, determine ...

B2B Marketing today announces a strengthened strategic partnership with Inflexion Group, bringing enhanced benefits to both B2B Marketing’s Propolis community members and Inflexion Group clients.