CMOs can drive Agile transformation by aligning Marketing's customer insights and workflows with broader organizational goals ...

Restructuring the marketing function . ... the outsourced digital staff spend their own time and resources investing in the latest hardware/software technology or participating in professional groups.

Company has combined a flotilla of cloud-based marketing functions into what it calls the Adobe Experience Cloud, debuting it March 21 at its Digital Marketing Summit.

Marketing expert Clare Price shares her recommendations for which marketing functions should be automated, and where to find the best tools for the job.

Discover how mobile-first marketing platforms like Ahrefs empower Android app growth by enhancing discoverability, tracking keyword shifts, and more!

Now I’d like to speculate a bit on what other marketing activities might be automated as well, and what this will all mean for the function. Some traditional, non-digital marketing activities ...

On January 7, 2024, the U.S. Food and Drug Administration (FDA) published the draft guidance “Artificial Intelligence-Enabled Device Software Functions: Lifecycle Management and Marketing ...

Buyer personas have important functions for marketing and sales teams. In software, I've observed that some leaders opt to use content marketing frameworks for pricing.

On January 7, 2025, FDA published a draft guidance titled “Artificial Intelligence-Enabled Device Software Functions: Lifecycle Management and Marketing Submission Recommendations.”The draft ...