Market segmentation, encompassing demographics, geographics, psychographics and behavioral factors, provides a broad view of what needs to be considered, ...

According to the market segmentation experts at Infiniti, “The rapid growth and change in technology have compelled solid waste management companies to develop innovative models. Businesses in ...

Psychographic segmentation: This is a strategy that considers the lifestyle of people, interests, their activities, as well as opinions to describe a market segment.

The Idea in Brief. Fifty-nine percent of recently surveyed companies executed a major market-segmentation initiative in the previous two years. Yet only 14% derived real value from the exercise.

Unlike the consumer market, segmentation of corporate target audiences is carried out less often—once every 2-3 years, which is usually enough to make adjustments based on demand changes. Five Steps ...

Eliminate competition that is too general to understand your segment. All else being equal, the supplier/vendor holding the most inside knowledge wins. Find your ideal customer profile and become ...

7. Not following up on a market segment's performance after you have launched a campaign to that segment. That failure can be costly. People will often compare segment A to segment B; however, a more ...

Learn how customer segmentation and targeting can boost your marketing ROI by delivering tailored messages to specific ...