For marketing organizations to succeed in the future, they will have to go farther than just finding the coolest AI tool.

During a recent panel discussion, marketing leaders shared how emotion, immersion, and AI are transforming customer ...

Discover the essentials of post-acquisition marketing with our 101 guide. Learn how to retain customers, align brand ...

For the AI Marketing category, the top three awarded companies have demonstrated that AI tools have helped them excel and grow in various aspects of the marketing process—both internally and for ...

Google Cloud touts new AI tools to simplify marketing, customer experience At Google Cloud’s Next ’25 conference, the tech giant will lay out innovations that speak to how marketers can use artificial ...

Flowchart vs. process map, what do you choose to use? When it comes to mapping out a project, you’ve got several choices on ...

In marketing a product, success often hinges on having a clear and structured requirements-gathering process and thorough project management. Gathering business requirements ensures marketing ...

But in 2025, we’re going to see a lot more “back-to-basics” marketing. This shift is all about addressing the right audience with the right content in the right place at the right time. Going “back-to ...

Ad Age Studio 30 and Smartsheet’s hub features articles, video and podcasts exploring how AI-driven optimized workflows help marketers drive business results.

Key Points CTQs are specification limits to meet customer needs. They can be derived from listening to the VOC. Establishing ...

5-Step Strategic Marketing Process. Strategic marketing is a planning process that seeks to establish a clear direction and unified purpose for all marketing efforts.

In the evolving world of marketing, automation has long been heralded as a game-changer. However, as businesses strive for greater efficiency and impact, a shift is taking place – from automating ...