The backlash surrounding Poppi's Super Bowl campaign speaks to a new era of anti-extravagance in influencer marketing.

The problem is further amplified by the drive in the marketing world to always come up with new buzzwords that promise to make marketing easier. "Cultural branding" and "brand purpose" are two such ...

Marketing must drive the transition from problem-market fit to product-market fit. Here’s why it matters and how it can be done. In 2022, Emma was the confident VP of Marketing for a thriving ...

Linux has a marketing problem, and it needs a marketing solution if it ever wants to increase its market share in the PC realm. If you’ve ever gone further into the diverse and layered world of ...

The author, Samuel Scott puts it simply: “The biggest problem in marketing in the tech world today is that too many marketers do not know the first thing about marketing.” His argument is that ...

It's about marketing, and yes ... Democrats didn't have that problem the last time they had control, and they won't next time either. What Republicans do have is a small number of policy mantras ...

By mastering the newest strategies in ABM, marketing leaders can redefine how they connect with their most valuable clients.

Maserati has introduced the Grecale Alba with a limited production for the Italian market. The SUV is based on the base-spec Grecale GT 250, featuring more standard equipment. Priced at €92,300 ...

Frustration is one thing, but the deeper problem is that your efficiency is quietly eroding. It's true. Marketers aren't fully using their entire martech stacks. But to be clear, I'm not saying you ...

This course examines the role of marketing research in four fundamental ways: (1) identification of a marketing problem and translation of that problem into an appropriate scientific question, (2) ...