Glance at an old-school marketing textbook, and you’ll probably see an image of a traditional marketing funnel—awareness, interest, desire, intent, evaluation and purchase.

Key stages of the funnel include awareness, interest, consideration, intent, evaluation and purchase. A decade ago, marketing was only responsible for awareness and intent, but now the handoff from ...

In fact, this expansion to other marketing strategies needs to apply to all stages of the marketing funnel, whether you're focusing on that funnel's brand awareness at its top, consideration and ...

These mid-funnel campaigns focused on consideration need to focus on metrics that capture more than just immediate reactions.

Avoid one of performance marketing’s biggest mistakes: misaligned CTAs. Align SEO and content with user intent at every stage of the funnel.

Understanding the marketing funnel or customer journey is critical to effective SEO efforts. It means being able to map user intent, keywords, and content properly.

Revenue Funnel: Awareness (Marketing) – Interest (Sales) – Decision (Buyer) – Action (Whole organization) The “action” is everything that happens after the buyer decides to go forward.

This 5 step guide shows marketers how to unlock the benefits of an effective B2B full-funnel marketing with multichannel strategy & tactics.

On Tuesday, September 17th Pinterest hosted an Advertiser Summit, in partnership with DMS – Digital Media Service, a Choueiri Group brand, at the Jumeirah Beach Hotel Convention Centre, to delve ...