Search marketing built on deep user data is no longer sustainable. Here’s how to evolve before performance takes a hit.

Tesla's new car sales in Britain rose year-on-year in June amid a broader recovery in the electric-vehicle market, data ...

Marketers need to build a testing model that can prove to stakeholders—and themselves—the true contribution of different data ...

The UK’s new Data (Use and Access) Act (DUA Act) heralds a significant shift in the UK’s data protection landscape, ...

Many organizations weigh the option of building a customer data platform (CDP) in-house to retain control and save on ...

Nitin Khanna, Vice President of Marketing at Acko, shares how the company has direct access to customer data, allowing it to ...

Tesla's sales rose in Norway and Spain during June, an early sign that some are buying its revamped Model Y vehicle even as ...

New data from mobile measurement platform Kochava reveals that artificial intelligence is exposing massive flaws in how app marketers measure success, ...

Delos also uses its model to distinguish insurable properties in areas often redlined by traditional markets. McIntyre said ...

Although credit bureaus have collected this data for three years, it's only now being factored into assessments of consumer ...

Alongside its digital transformation, Heineken has been improving its data ingredients and hopes to have the right brew for ...

Marketing has transformed dramatically over the last decade. What once relied on print ads and billboards now demands agility, data fluency, and strategic digital execution. Yet despite all these ...