Finding your zero bit and building it into your marketing process may be what's missing in your search to find new customers.

Discover how Google's new Meridian marketing mix model revolutionizes campaign strategies with advanced data analytics and optimization.

DeepSeek’s AI model challenges traditional HITL approaches, using synthetic data and expert input to reshape AI training and ...

A foundational data model can uncover the impact of fraud and invalid traffic ... Build and innovate: Invest and build enabling capabilities. Optimize marketing models. Measure effectiveness. Keep a ...

In an era where privacy concerns, AI advancements and zero-click trends are reshaping digital marketing, businesses need smarter tools to navigate complexity. Marketing mix modeling is emerging as ...

Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.”  Now as the marketers what’s ...

Google will now open Meridian, the company’s marketing mix modeling measurement system, which will become available to all marketers and data scientists globally. A certified partner program ...

Google launches Meridian, an open-source marketing tool using advanced modeling to optimize ad budgets and measure campaign effectiveness.

A certified partner program with measurement experts trained to support advertisers in implementing Meridian, Google's marketing mix modeling measurement system, will also launch.